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Glatthaar Fertigkeller win top award!
Case study - Englefield Green
German basement manufacturer, Glatthaar-Fertigkeller have won first prize for their
outstanding Customer Service in a nationwide competition.
Producing and installing over 2500 basements every year, Glatthaar is a market leader in
basement construction. With over 30 years of specialist experience, Glatthaar have
continually developed their products and services and have concentrated on developing
functional basements, which add value
to a property.

“100% customer satisfaction has been our focus throughout”, says Sales Director, Michael Gruben, who received the
‘Best recommendation quote 2010’ accolade from the Hamburg Chamber of Commerce at the recent awards ceremony.
“We’re absolutely delighted to win this award. Not only did Glatthaar leave well-known and big service companies behind, but
with our ‘customer is king’ philosophy, we’ve also set new standards in terms of customer service for the German construction
industry“, says Michael.
Created by various organisations – The University of St Gallen in Switzerland, a well- established business consulting company,
‘Steria Mummert Consulting’, a well-established market research agency, ‘ServiceRating’ and the well known German trade journal,
‘Handelsblatt’ – the competition ran over a 6 month period to find ‘Germany’s most customer focused service provider’.
The competition was based on an independent study with a detailed analysis of the company
focusing on their customer orientation and service strategy, as well as a customer survey
and company audit. Then, in the final stages of the competition, the aims of each individual
company was compared with their actual public perception.
Within the scope of the competition, almost 10,000 customers were questioned, and, of all the
entries, Glatthaar came out top,
with the highest customer recommendation ratio.
Pictured below, at the awards ceremony are: from the left - Joachim Glatthaar,
Michael Gruben, Dirk Wetzel and Reiner Heinzelmann of Glatthaar Fertigkeller.
“With the current economic trend, at Glatthaar, we know that customer focus is the most important factor for
success”,says Michael, “and as newcomers to the competition, we feel especially proud to be the overall winners”.